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作者：雷霆之怒公益服 来源：http://www.edmi.com.cn 时间：2020-12-28 13:25
“我们没有重新设计最终的产品，只是重新设计了制造产品的工艺。”她说。“产品是由植物直接制成的肉，可以说省略了‘中间有牛参与的部分’。” Designers convened at Fortune’s Brainstorm Design conference in Singapore recently to discuss the paradox. 谈到新兴技术时，设计者们都同意造出好产品的可能性很大。格林伯格补充说，为了真正实现，设计师应该考虑想要生活的世界什么样，以及不愿生活的世界什么样。（财富中文网） But the designers who employ emerging technologies today have begun to show us that they can help solve problems and challenges that once seemed insurmountable. 审校：夏林 译者：冯丰 为什么要一边恐惧一边欢迎新兴技术呢？ Kliman said she and her team conducted deep research to identify the “secret source” of what gives meat its flavor, and found it is a compound named Heme. Using synthetic biology, her company extracted Heme from plant sources, produced it at scale and developed meat substitutes that she said can satisfy just about anyone’s taste buds. “We are not redesigning the final product. We are redesigning the process to make that product,” she said. “It is meat made directly from plants. I like say we cut out the ‘middle cow.’” “It’s amazing to think what the world might look like when you apply these mediums,’’ said Sarah Stein Greenberg, executive director of the Stanford University d.school, who facilitated a discussion that included Laura Kliman, senior flavor scientist at Impossible Foods; Morgan Mercer, founder and CEO of Vantage Point; and Kathryn Segovia, head of learning experience design in the executive education program at Stanford’s d.school. “Immersive mediums are so real, so impactful, so influential,’’ Mercer said. Her plant-based meats are now being served in over 6,000 restaurants worldwide from Michelin-starred bistros to fast food chains. And on Wednesday, seven restaurants in Singapore began serving them, too. 按照默瑟的说法，虚拟现实可以让人类更聪明。她在洛杉矶的设计咨询公司就在研究该项技术。她说，研究表明虚拟现实训练能提升75%的知识留存率。可以通过多种方式利用该项优势。 不过，积极运用新兴技术的设计师们表示，可以帮忙解决曾经看似无法克服的问题和挑战。 从米其林星级餐厅到快餐连锁店，全世界6000多家餐馆都在供应植物肉制品。不久前，新加坡的7家餐厅也开始供应。
When you get down to it, designers aim to solve problems, and technology is, by definition, a series of tools to do just that. “身临其境的媒介非常真实，非常有力，也非常有影响力。”默瑟表示。
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