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作者：雷霆之怒公益服 来源：http://www.edmi.com.cn 时间：2021-01-12 11:27
CHICAGO, Sept. 13 /PRNewswire-FirstCall/ -- September 17-19, 2007, the Wm. Wrigley Jr. Company (NYSE: WWY - News) welcomes confectioners and retailers from around the world to the National Confectioners Association''s (NCA) All Candy Expo, the largest confectionery and snack show in the Americas. The show, held at the McCormick Center, just two miles south of the iconic Wrigley Building on Michigan Avenue, brings together more than 2,000 sweet and tasty treats for an in-depth look at industry innovation and trends.
"This year has been exciting for Wrigley with the launch of our newest, ground breaking brand 5(TM) which is the most exciting news in gum since Orbit launched in 2001," said Paul Chibe, Vice President of US Consumer Marketing. "We are also excited to welcome the confectionery industry to Chicago where Wrigley has more than 100 years of history."
Thus far in 2007, Wrigley has unveiled nine new products in the U.S.; each launch includes a range of new ingredient and flavor combinations, packaging and product format:
-- 5(TM) is a new sugar-free stick gum with mouth-freshening, long-lasting flavor and invigorating sensations you feel as you chew. The gum, available in Rain(TM) (a tingling spearmint), Cobalt(TM) (a cooling peppermint), and Flare(TM) (a warming cinnamon), is in a revolutionary black package with sleek graphics. -- Altoids? Chocolate Dipped Mints combine the curiously strong flavor of Altoids? with a rich, dark chocolate. The premium mints are available in Peppermint, Ginger and Cinnamon in the classic Altoids tin and Peppermint and Cinnamon in a 4 oz stand-up carton found in the candy aisle. With only 15 calories and 0.5g of fat per two mint serving, Altoids Chocolate Dipped Mints are a tasty, everyday treat. -- Eclipse Fusion(TM) is sugar-free pellet gum that blends unexpected fruit choices with cool mint flavors. When mint and a hint of fruit come together, consumers have a powerful breath freshening solution that delivers. Eclipse Fusion is available in Peppermint Melon, Peppermint Berry and Freshmint Tropical. -- Extra? Supermint(TM) is the tenth flavor for the Extra brand and offers a smooth and refreshing mint flavor for long lasting chewing enjoyment. Sugar-free Supermint builds on the popularity of the mint flavors of Extra and is coupled with flavor improvements to its current Spearmint and Peppermint varieties. -- Hubba Bubba Max? Island Punch(TM) combines great texture and long lasting taste with a sweet hit of fruit flavor and a kick of punch flavor. -- Hubba Bubba? Sour Gummi Tape(TM) is a gummi candy packaged in the popular Hubba Bubba? Bubble Tape(TM) clam shell. The treat tempts taste buds with an infusion of sour gummi crystals in Ragin'' Blue Raspberry(TM) and Shocking Strawberry(TM) flavors. -- Life Savers Fruit Tarts(TM) are a mouth-watering blend of fruit and sour flavor sensations, in a pop-top tin. Each portable tin includes 50 tarts in a combination of three flavors: Watermelon, Cherry Lemonade & Mandarin Orange and Grape Berry, Strawberry Watermelon & Green Apple flavors. -- Orbit? Mint Mojito and Raspberry Mint are the 10th and 11th flavors for the No. 1 selling gum brand in the U.S. Mint Mojito provides an exotic cooling sensation while Raspberry Mint blends the unique mint taste of Orbit with the brand''s first fruit flavor. -- Orbit White? Melon Breeze(TM) is a sugar-free pellet gum with a refreshing blend of melon, pear and kiwi flavor sensations and is proven to remove stains and whiten teeth by chewing two pieces after meals or drinking wine, soda or other teeth staining products.
These new products are available to consumers at retail locations nationwide and at
Wrigley in Chicago
The Wrigley Company has called Chicago home since its founding in 1891 and the Wrigley Building has served as the company''s global headquarters since it was built in 1920. Today, Wrigley''s presence in Chicago includes four facilities in addition to the Wrigley Building: a marketing hub at 600 W. Chicago as well as the Global Innovation Center (GIC), the Engineering Technology Center and the Information Technology Center all located on Chicago''s Goose Island.
Wrigley, the world''s largest manufacturer and marketer of chewing gum, is committed to driving product innovation and meeting consumer demand; thus in 2005 established the GIC -- a 153,000 square-foot main building that houses laboratory and office space to support research and development initiatives. Adjacent to the GIC is a 40,000 square-foot pilot plant for new product testing.
About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of nearly $4.7 billion and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley''s Spearmint?, Juicy Fruit?, and Altoids? -- have heritages stretching back more than a century. Other well-loved brands include Doublemint?, Life Savers?, Big Red?, Boomer?, Pim Pom?, Winterfresh?, Extra?, Freedent?, Hubba Bubba?, Orbit?, Excel?, Creme Savers?, Eclipse?, Airwaves?, Solano?, Sugus?, P.K.?, Cool Air? and 5(TM).
Product photos available upon request
Source: Wm. Wrigley Jr. Company
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